I can hear a collective cheer from brands that have Instagram as a core piece of their digital marketing puzzle.

In addition to updating the Engagement Objectives for Video and Lead Form when creating a custom audience, Facebook has announced you can also set up an Engagement Objective for your Instagram Business Profile.

Essentially, this allows you to create a list of people who have interacted directly with you Instagram business profile.

This is a much asked for and well-needed tool for digital marketers