Users of HTC 10 and U11 Android phones have sent out a collective rage over the new “feature” to hit their phones.

The internet is buzzing with people noticing ads appearing just above the on screen keyboard as they try to message people.

HTC is a good phone maker, but have struggled to cut through to the market alongside tech giants such as Samsung and Apple. Allowing something like this to happen is not (and I cannot stress this enough), the way to do this!

The update is not directly HTC’s fault as the keyboard is made by a third party developer, however, you would think controls would have been in place to prevent this.

HTC has responded publically announcing that the release was done in error:

“Due to an error, some HTC customers have reported seeing ads on their phone’s keyboard. This is absolutely not the experience we intended, and we’re working to immediately fix the error and remove the ads as quickly as possible.”

This drives home the importance of customer experience. Something this jarring to users will have a large loss of trust attached to it. It portrays HTC as amatuerish, which is unfortunate.

Let’s see what the interwebs have to say about this (and excuse the colourful language):