The news just keeps bringing a smile to my face today.

Anyone who has worked with Live 360 on Facebook will know that there have been some concerns over the quality gap in resolution.

Facebook has just announced that this will soon be all in the past.

Here is a non-extensive list of the improvements they are rolling out:

  • Live 360 Ready Program – Facebook has come to accept that there is a lot of rubbish 360 cameras on the market. To help increase the quality of the 360 videos, Facebook is working on certifying cameras and software suites that work best with Live 360.
  • 4K Support- yep, Facebook will now enable 4K support for Live 360 videos. This is a great move as standard 1080p is struggling with full wrap around 360 views.
  • Post recording stabilization – for supported cameras, Facebook will detect shakiness and give you the option of stabilizing the video based on what stabilizing features your camera has.
  • Heatmap and Guide support – this will enable content creators to see where and when their live videos are getting the most attention.
  • Fundraising buttons for non-profits – an interesting move.
  • Scheduled live posts – This will give viewers a countdown to the Live time. Great for building anticipation or for time bound events.

So what does this mean for all of us in the digital marketing world? Basically, it means that with the continuous improvements coming from Live 360, this could be a solid consideration for our digital marketing efforts. Particularly in the non-profit space.