It’s no secret that, as digital marketers, we use social media to help inform us of potential leads, their behaviors, and insights. However, according to LinkedIn’s new ‘State of Sales‘ report, the customers are more and more doing the same to us to judge whether we are a brand they would like to do business with.

A key insight to come from the report is the buyer pre-selling behaviour which shows that buyers are looking at social profiles before deciding to buy. This pre-qualifying is done to help establish trust with a brand.

So what does that mean for us as digital marketers? The insight has highlighted that social is not just a trendy add-on for digital strategies, it is, in fact, a key piece of the buyer’s decision process. Now more than ever do we need to audit our social profiles and strategies to see how we will be perceived by potential buyers.