Hot off the heel of a stellar Q2 performance, Facebook is not going to sit on their laurels. Instead, they have just announced three major updates to Messenger (actually two, with the third being slightly related….you will get what I mean in a second).
So what are these exciting releases? Great question:
Seamless Payment Flow
How about the ability to take seamless payments directly through Facebook Messenger? Sound exciting?
As part of Messenger Platform 2.1, payment processes will be made ‘easier and more efficient’. Now, customers can pay using a one step process through Messenger webview.
Having a simplified payment process will start to entice e-commerce providers to start taking Messenger more seriously.
Note, payments are only in beta at the moment and only available in the U.S.
Built-In NLP (Natural Language Processing)
I’ll admit, this one has me intrigued.
Facebook is building a basic NLP into Messenger, giving the users buttons to help guide the user flow.
As per Facebook:
“When Built-in NLP is enabled it automatically detects meaning and information in the text of messages that a user sends, before it gets passed to the bot. This first version can detect the following entities: hello, bye, thanks, date & time, location, amount of money, phone number, email and a URL.”amount of money, phone number, email and a URL.”
A small addition, with potentially huge benefits going forward. You can almost guarantee that this is only the beginning of additional A.I. and NLP for Messenger.
New Facebook Page Buttons For Messenger
One thing that is obvious with how companies use Messenger as part of their digital marketing, is that no two companies use it the same way.
With that in mind, Facebook has released five new button types for you to use as your call to action for Messenger on your Facebook page.
Each of these calls to action activates Messenger:
- Shop Now
- Get Support
- Get Updates
- Play Now
- Get Started
Pretty self-explanatory, but welcome none the less.