Facebook’s Cheif Operating Officer, Sheryl Sandberg has confirmed the rumour that Facebook is going to release the ability for us to use 6-second video ads.

No word on when the new feature will be released, however, this is a very welcome change. Video as a medium is becoming a key component in the digital marketer’s arsenal and in a market that is getting harder and harder to grab the attention of the user, having more options to be able to use short form video (or extremely short form video) is a good thing.

So how is this going to change the types of ads we see on Facebook?  Well, jump on over to Snapchat and see the types of ads they have there. You will see some pretty clever ways to get attention in a very short amount of time.