Facebook have sneakily added a new privacy setting to Facebook Stories. The new setting gives users the option to open up their Stories to be publically viewable.

I say sneakily because no one really noticed it until now, yet according to Facebook, they rolled out the feature two weeks ago.

It’s a relatively simple process to make your Facebook Story public:

  • use the Add To Story button on the home screen
  • post a photo or video
  • view your own Story and select the three dots ‘more’ button in the top right
  • Open “Edit Story Settings” and change from “Friends” to “Public”.

All your existing Facebook Stories from the last 24 hours plus any you share from then on will be publicly visible to anyone. You can tap on the viewer count to see the names of friends who’ve viewed your Story, and a count of all the additional followers who saw it without their names.

You can even use the viewer count to see the names of friends who’ve viewed your Story, as well as any additional followers who saw it without their names.

 

So what does all of this mean to us as digital marketers?

Essentially, it now allows us similar functionality to Instagram Stories (if you have a public account). With that, comes the same tactics we would use to get users to share the public Stories.