Thanks to Twitter user Moshe Isaacian, we have our first look at a new Facebook feature that will allow us to create a custom audience from people that have RSVP’d to a Facebook event.
As with any custom audience, you can then use the list to run a targeted ad campaign. You can filter down the list to those that RSVP’d as ‘going’ or those that said they were ‘interested in going’. You can even choose if you want to target users from a specific event or ALL events (as far back as 180 days) you have run on your Facebook page.
A Facebook spokesperson has confirmed the rumour after Moshe shared screenshots of the new tool being beta tested.