LinkedIn rolled out a new feature just over a month ago, but it seems not many people noticed.

So what’s new? Glad you asked.

It’s a minor change, but an interesting one as it can add a lot to how we engage with users on LinkedIn. Essentially, LinkedIn now allows you to use an image in your replies.

 

I’m sure most of us immediately think that will mean lot’s of Giphy images popping up in the comments, but there is more potential to it than that (besides, animated gigs still don’t work in anything but direct messages).

As explained by LinkedIn:

“We’ve now added the ability to include images into the comments you share on LinkedIn to give you a richer, more expressive way to have conversations. So the next time you have something complex to say, you can use that venn diagram to make your point.”

What this means for digital marketers is the ability to respond in creative ways. As an example, you get a common question around where something is located on your website. Instead of just posting the link, you can post an image snippet showing where in the menu or on the page it is. This will mean the user not only know’s where it is, they have a mental image reference to be able to find it in the future as well.

You can also reply with infographics, images of your team giving a thumbs up. Basically, it opens up a creative window, and we like it.

Let us know how you are using the feature or are going to use it. What creative ways can this help you engage your customers, potential customer, potential employees?