It has been rumoured for a while now, and for a few test users in the USA, it is finally here.

Yes, the long talked about Facebook TV is being launched today and they have named it Facebook Watch. If you are unsure what Watch is, think of it as a dedicated segment for original video content on Facebook, you know, like a TV channel.

The new channel has a mix of live and recorded shows or as Facebook put it:

“Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.”

Facebook is investing a lot in the new content platform. Partnering with the likes of Vox Media and BuzzFeed to bring original content to viewers.

So what’s on offer? Well, not much yet. To launch the channel we have the following shows:

  • Nas Daily – a daily show where Nas (a Rapper) creates videos with his fans from around the globe.
  • Gabby Bernstein – the New York Times bestselling author, life coach, and motivational speaker will answer questions from her fans in real time.
  • Kitchen Little – created by Tastemade, Kitchen Little is a comedy show about kids watching how-to videos of recipes, then trying to instruct professional chefs how to make it.
  • Major League Baseball – broadcasting a game a week on ‘Watch’, this will allow people to watch live baseball while connecting with friends and other fans.

Obviously, only a small selection to start with, but Facebook have big plans and by the time we get a full launch, there will be hundreds more original programs.

No word yet on how advertising will work (if at all) on Watch. My prediction will be that Facebook will introduce a pre and post roll ad platform to the content which advertisers can leverage.