Okay, should we be worried about the rise of the machines yet? Possibly, after Elon Musk’s OpenAI trained a bot to play the ridiculously popular (and fiercely competitive) video game Dota 2.

This is more proof of how advanced AI systems are getting, essentially out strategising the best players in the world last night at The International, one of the biggest gaming events in the world.

OpenAI researcher Jakub Pachoki stated:

“We’ve coached it to learn just from playing against itself,”  “So we didn’t hard-code in any strategy, we didn’t have it learn from human experts, just from the very beginning, it just keeps playing against a copy of itself. It starts from complete randomness and then it makes very small improvements, and eventually it’s just pro level.”

It is worth noting, the battle with OpenAI was only in the 1v1 battle, which is far less complex than the traditional five player team games.

Needless to say, Elon Musk was pretty happy with the outcome.


Elon then went on to point out the dangers that AI presents and the need to regulate it sooner rather than later.



So what does this mean for digital marketers? Pretty much that the sky is the limit when it comes to the application of artificial intelligence. If we can train a bot to win at a strategy game, we can train it to do any task or service we need. Start thinking about the possibilities and then, start thinking about how we can put limitations so we don’t accidentally bring on the apocalypse.