If you have ever worked with Influencers or Publishers on Facebook, you will know the hassle of trying to amplify their posts. You first had to share the post first, only then could you boost it.

Well, all that has changed! Thanks to a bunch of new controls and features for branded content marketers, you can now use Facebook targeting and custom audiences on the influencer post.

All that needs to happen is the content creator needs to give you permission to boost the post when they compose their message and tag your Page using the branded content tool (trust me, it’s simpler than it sounds).


The target audience will see the post as originating from the creator, even though your brand was the one that boosted it.