It seems that Bing’s pilot test of their Dynamic Search Ads (DSA) must be going well. The pilot is now rolling out to all US advertisers.

If you are unsure what DSA is, just think of Google’s AdWords’ DSA, it is pretty much the same as that.

In Bing’s words:

All an advertiser needs to do is provide their website domain and a generic ad copy, then Bing Ads will take care of the rest. We will crawl your webpages of interest, then utilize machine learning algorithms to match suitable landing pages to relevant search queries, and dynamically generate quality ad titles for your ads.

If you want to participate in the pilot, you do need to sign up here.