Well, this is interesting! Everyone’s favourite search engine to make fun of is growing.

Bing has announced they now have 9% of the worlds search market. That number is even more significant in certain countries.


Let’s have a look at the key stats:

  • USA – 33% of all search
  • Canada – 16% of all search
  • Taiwan – %26 of all search
  • UK  23% of all search
  • Hong Kong – 20% of all search

And so on.

Obviously, Google is still streaks ahead of Bing, but considering that Bing has been profitable since Q3 2015 and are still growing, they are not going away anytime soon.

If you do not yet have Bing as part of your search strategy, it may be time to reconsider.