We have all come across it, you will be scrolling down your Facebook timeline and see a cute kitten video that for some reason, does not autoplay. You click on the play button, and BAM! You are now offsite. Yes, that’s right, the video was a ruse. A photo of a video that fooled you into clicking it.
Well no more, Facebook have had enough and are going to penalize non-videos of this nature.
Facebook has announced that their latest algorithm change will start to penalize this kind of behavior.
Facebook engineers Baraa Hamodi, Zahir Bokhari and Yun Zhang announced: “During the coming weeks we will begin demoting stories that feature fake video play buttons and static images disguised as videos in News Feed,”.
As you can see, this also covers videos that are one long image designed to leverage the increased reach that video content appears to get.
Facebook’s own AI will be scanning all video and image content to identify the bad hombre’s that are producing this kind of behavior.
So what does that mean for digital marketers? Well, we sound like a broken record saying this, but, don’t be dodgy. It’s simple really: if you try to game the system, the system will find and penalize you. Remember, the house always wins.