If you weren’t already aware of Facebook TV, don’t worry, you can be forgiven. Even though it launched four months ago, it has only been available to a small number of US markets (New York, LA, San Fran, Chicago, Philly, Atlanta, Charlotte, Dallas-Fort Worth, Detroit, Houston, Miami-Fort Lauderdale, Minneapolis-St. Paul, Orlando-Daytona Beach-Melbourne, Pheonix and Washington DC.)
Now, Google has announced they are expanding the service to cover 50% of US households. That’s an additional 17 markets in the coming weeks.
So where are they expanding to?
Launching now: Baltimore, Boston, Cincinnati, Columbus, Jacksonville-Brunswick, Las Vegas, Louisville, Memphis, Nashville, Pittsburgh, San Antonio, Seattle-Tacoma, Tampa-St. Petersburg-Sarasota, and West Palm Beach-Ft. Pierce
Launching later: Austin, Birmingham, Cleveland-Akron, Denver, Grand Rapids-Kalamazoo-Battle Creek, Greensboro-High Point-Winston Salem, Harrisburg-Lancaster-Lebanon-York, Hartford-New Haven, Indianapolis, Kansas City, Milwaukee, Norfolk-Portsmouth-Newport News, Oklahoma City, Raleigh-Durham, Salt Lake City, San Diego, and St. Louis
Why is this relevant to digital marketers? Essentially, we should make it our job to see what is competing for eyeballs. The ‘attention’ market is incredibly crowded and anything that will change the status quo needs our full consideration.