Earlier this year, Google announced at Google Marketing Next that they would be rolling out a new landing page tool.

Well, the time has come and users around the world are starting to see the tab available in their AdWords.

So what does the landing page mobile assessment tool do? As you can probably guess, the purpose of the tool is in the name. Essentially, Google is giving users a tool to identify site URLs that drive the most engagement and clicks, show you your Mobile Friendly Click Rate (MFCR), and generally help marketers assess how mobile-friendly their site is.

As you can see from the image, you will now have visibility of which page you should focus your efforts on. Mobile friendly pages are vital in this day and age. A page landing page experience is a turn off for any visitor and will have a tangible effect on your conversion rates.