You may or may not be aware, but if you manage a Facebook page, up until now, you have had the ability to boost any type of post. This includes location check-ins, profile picture updates, uploading a photo, pretty much anything.
Facebook has decided that this will not be the case going forward. As Facebook tries to align their business products with business objectives, refinements like this make a lot of sense.
In the words of Sheryl Sandberg (Facebook COO) at their recent earnings call:
“Marketers of all sizes are increasingly following our best practices – like optimizing their ads to drive real-world outcomes rather than focusing on proxy metrics, such as Page likes and video views.”
So what exactly does this mean? Well, as of September the 15th, a number of post types are going to be added to the no-boost list. Here are some of the post types you will no longer be able to boost:
- Share of products from shops
- The share of a story about a for-sale post
- A check-in on a map, at a restaurant, or in a city
- The share of a note
- The share of a poll
- Place recommendations
- The share of cultural moments
- The share of comments
- Change of a Profile picture
- A file upload or share
- A sports event
- Video or image uploaded through the Facebook camera
- Attendance for an event
- The share of a video playlist
- Status of watching a television show, movie, or other types of programming
- A post from an app posted to a Page’s timeline
- A political endorsement
