You may or may not be aware, but if you manage a Facebook page, up until now, you have had the ability to boost any type of post. This includes location check-ins, profile picture updates, uploading a photo, pretty much anything.

Facebook has decided that this will not be the case going forward. As Facebook tries to align their business products with business objectives, refinements like this make a lot of sense.

In the words of Sheryl Sandberg (Facebook COO) at their recent earnings call:

“Marketers of all sizes are increasingly following our best practices – like optimizing their ads to drive real-world outcomes rather than focusing on proxy metrics, such as Page likes and video views.”

So what exactly does this mean? Well, as of September the 15th, a number of post types are going to be added to the no-boost list. Here are some of the post types you will no longer be able to boost:

  • Share of products from shops
  • The share of a story about a for-sale post
  • A check-in on a map, at a restaurant, or in a city
  • The share of a note
  • The share of a poll
  • Place recommendations
  • The share of cultural moments
  • The share of comments
  • Change of a Profile picture
  • A file upload or share
  • A sports event
  • Video or image uploaded through the Facebook camera
  • Attendance for an event
  • The share of a video playlist
  • Status of watching a television show, movie, or other types of programming
  • A post from an app posted to a Page’s timeline
  • A political endorsement