Well, yes, yes they are.

Users have started to report they are seeing Google testing an infinite scroll in search results pages on mobile devices.

Instead of the usual ‘Next >’ button at the bottom of page 1, you will instead see a ‘See more results’ (yes, like image search).

This is a sensible shift for Google as the mobile experience needs to be as seamless as possible.

If this comes out of beta testing and gets released into the wild, what will that mean for digital marketers? It is hard to say at this stage. We can, however, ponder if this will have a positive effect on page 2 SERPs. We all know that users very rarely click through to page 2 of search results, will this be what it takes to start to change this fact?

We will have to wait and see.