This is an interesting and unexpected move. In late August, Amazon started allowing third-party sellers to start to use the Headline Search Ad format. Why is this so interesting? Well, previously, these ads were only available to the larger vendors and manufacturers on Amazon. Previously, the third-party sellers could only use Sponsored Product Ads.
So what exactly are we referring to? Amazon Headline Search Ads are the ads that sit above the search results:
Once the ad is clicked, you will be jettisoned off to an Amazon landing page (of the sellers choosing, of course).
This is a low volume, but very highly converting ad space. This change is going to open up some serious opportunities for third-party sellers.
Tell me, are you going to start looking into this ad space? Would this fit in your digital marketing toolkit?