If you are ever struggling to find content to write for your blog or website, writing ‘How to’ guides is always a winner. They add value to your customers and have a strong link to good SEO results.

According to Google, ‘how to’ searches have increased by 140% since 2004 with A large chunk of the searches being how to fix various things.

Google has now created an interactive report/website to showcase the top 100 ‘how to’ searches are around the world. You can access the report at http://how-to-fix-a-toilet.com/

The report covers a number of things including Regional and Global trends

According to Google North Americans and East Asians need their toilets, people in former Soviet countries are fearless enough to attempt fixing their own washing machines, warmer climates can’t live without a fridge – makes sense, and North and Eastern Europeans need help fixing their light bulbs.”

The report also looks at trend breakdowns. This looks at the seasonal trends for various ‘how to’ searches.


Here are the top ten ‘how to’ searches globally

  1. how to tie a tie
  2. how to kiss
  3. how to get pregnant
  4. how to lose weight
  5. how to draw
  6. how to make money
  7. how to make pancakes
  8. how to write a cover letter
  9. how to make French toast
  10. how to lose belly fat

So what does this all mean for digital marketers?  Well, aside from the fact that it is genuinely interesting to see these weird global trends, the fact that ‘how to’ searches are on the rise highlights how important this kind of content is. Building a reputation as a trusted source of useful information is the goal of every digital and content marketer.

Have a look at the report, is there any search terms you find relevant for your market?