Messaging service WhatsApp has just announced they are currently building and testing a number of tools that will form part of their yet to be launched business app.
WhatsApp is taking businesses seriously. We recently reported that they were testing verified business accounts, and now they are working on an app to make it easier for businesses to respond to messages and to stand out from every other message.
Little else is know at this stage except for the fact that the app will be free for small businesses and will likely charge larger companies for an enterprise solution.
In WhatsApp’s words:
an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates.
This is an interesting (and much needed) move from WhatsApp. We won’t really know how much value it will add to digital marketers until we have more info or get our hands on a demo.
We will keep you posted