Wow, that was quick. No sooner had we reported that Facebook has launched a new Explore Feed, Facebook announce they are testing limiting organic page posts to only appear in the explore feed and not in users general feeds.

This is big news and will reshape the way a lot of us approach Facebook content.

According to Facebook:

“With all of the possible stories in each person’s feed, we always work to connect people with the posts they find most meaningful. People have told us they want an easier way to see posts from friends and family, so we are testing two separate feeds, one as a dedicated space with posts from friends and family and another as a dedicated space for posts from Pages. To understand if people like these two different spaces, we will test a few things, such as how people engage with videos and other types of posts. These tests will start in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia. We have no current plans to roll this out globally,”

Of course, we all know by now that anytime Facebook say they have no plans to roll it out globally, it means they totally intend to.

I understand this from Facebook’s perspective. They need to urgently address the ad-limit issue and this could be a step towards fixing it. However, from a brand perspective, this means ALL content must be paid for if we want users to see it.

A bold move and one we will be keeping a close eye on.