Talk to anyone that runs a Facebook page for more than 5 mins and the conversation will no doubt turn towards our favourite pet hate – the decline in organic post reach.
From cutting organic to favour paid posts, from changes to the algorithm that prioritise family and friends posts over page posts, all of this has led to the dramatic drop in organic reach and the need for businesses that run pages, to pay for their posts to be visible.
Facebook wants to do something about this and has just launched a new feed for desktop Facebook called Explore Feed.
The new feed will sit alongside Trending News and City Guides as a feature in the “Explore” menu.
According to Facebook:
“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet,”
The whole purpose of this new feed is to showcase posts from pages you don’t follow, or would not normally show up in your feed. It will be interesting to see if this gets any traction. Personally, I cannot see myself using it, but then again, I have changed my mind before.
No word yet on if they intend to place ads in the feed or if they are going to use this new feature to further reduce the reach of organic posts. We will keep you updated.