Here is an interesting change. Google is no longer going to be using URLs  (or ccTLDs) as a way to determine which Google country you are using.

So what do I mean by this? Well, a lot of us run sites that need to rank in Google for various countries, to do a quick cursory check on how the SEO is performing for each country, we would often change the Google version we are using.  To do this, we would change from to say or

Well, no longer. From now onwards, Google will just be

Don’t freak out though, you still have the ability to change the destination Google, just click on settings at the bottom of Google (or in the app) and change the location there.

This change is rolling out across the desktop, mobile and app versions of Google search.