Well, they tried, they tested, and now it will become part of the social landscape. That’s right, 280 character limits will now be the norm for all Twitter users.
Okay, that’s not quite 100% true just yet. There are a couple of caveats to the ‘all’ part of that statement.
First of all, the 280 character limit does not apply to certain languages (Chinese, Japanese and Korean) due to the fact that space is less of an issue for them.
Secondly, you can not yet create 280 character ads within Twitter’s self-serve platform. That will be rolled out in the coming months. You can, however, create a 280 char tweet and run them as a promoted tweet.
According to Twitter, the test group for the new char limit showed no negative response. In fact, it made very little difference at all. For most in the test group, they naturally stayed under the limit anyway with only 2% of the test group tweeting more than 190 characters (on average). It will be interesting to see what this does to the wider Twitter community. I mean, let’s face it, a certain orange president is going to love how many characters he can abuse people with.
One thing is for certain, no matter how clever you think you are going to be with the new limit, it is going to be hard to beat the Sussex Police who immediately tweeted this: