In the never-ending quest to put a smile on my face, Google is racing ahead of the pack with their latest batch of releases.

The latest release is a new way for us to test ad variations across thousands of ads in only a few clicks (I know, I had to pinch myself too).

The way it works is that you can insert variations of text (such as headline, which you will see in the image below), then Google will test the variations and show you the results once it has a statistically significant result.

You can find the ad variations in the ‘Ad Variations’ tab along with ‘Campaign Drafts’ and ‘Campaign Experiments’.

This is currently rolling out, although now word when it will be fully released to the masses, at this stage, just keep checking that tab to see when it is there.