The beta testing is complete, the Googler’s are now just giving it a last polish as they roll it out into the showroom for us all to test drive. Okay, that’s about as far as I go with car-based analogies.
Basically, Google is now rolling out the new Search Console to the wider world over the next few weeks. So why is this exciting? I hear you ask. Well, because it is packed with some awesome new features, that’s why.
Before we get into the features though, it is worth noting that the new Search Console will be rolled out alongside the current one (Search Console Classic). The reason for this is the fact that the new console does not yet have all of the current features we use on a day to day basis. So until Google bring those features across, we will have to live with two versions (I am okay with that).
So what are the new features?
Here is but a few:
- The ability to share critical issues you find in (most) reports with different (and multiple) team members – This makes it a lot easier to distribute any issues and get fixes done ASAP.
- New AMP Status reports – This highlights any errors or warnings with your AMP URLs, and allows you to fix the issue and test again.
- Job posting report – If you post job listings to your website, you can now check out stats for the listings and any indexing issues.
Now we get to two of the new features that have me the most excited:
Search Performance Report
This is similar in concept to the Search Analytics report, with a big difference being the amount of time it shows (16 months worth of data).
At a glance, you can see the clicks, impression, average position and Click Through Rate. You can also filter by the type of search results (web vs image vs video) and perform the usual segmentation queries including page, device type and country.
Index Coverage Report
As with the previous feature, this is a similar report to an already existing one (the Index Status Report). Essentially, this report shows you how well your indexing is doing with Google. It will show you any warnings and index issues as well as show you how the changes are doing over time.
If you click on any error, you will then have access to the diagnostics tools and even the ability for you to resubmit for indexing.
It is worth noting that this report will work best if you have submitted a sitemap.