Google has announced that they have a new algorithm for ranking pages for mobile search. The new algorithm is nicknamed the “Speed Update” as it is going to use page speed as a ranking factor.
Google has assured us that this factor will only affect the sites that deliver the slowest experience to users, however, it is unclear how many sites fall into the category on mobile.
The new update is due to go live in July 2018. This should give you plenty of time to make adjustments if you need to.
According to Doantam Phan and Zhiheng Wang at Google:
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
Google highly recommend you use the newly updated PageSpeed report tool and tools such as LightHouse to review your page speed.
So how do you feel you rank for mobile? Are any of you concerned at this stage?