Following high profile shenanigans of morons like Logan Paul (who showed the body of a suicide victim on his YouTube channel), YouTube is putting tighter controls in place for brands in the Google Preferred video program.
According to a report by Bloomberg, Google is adding human reviews to the algorithmic review that is currently in place.
Susan Wojcicki, YouTube’s CEO, told Bloomberg that they are increasing the number of humans to review the content by 10,000 during 2018. This manual review would help to train the A.I. better to identify objectional material in the future.
Wojcicki also stated
“We believe this requires a new approach to advertising on YouTube, carefully considering which channels and videos are eligible for advertising. We are planning to apply stricter criteria, conduct more manual curation, while also significantly ramping up our team of ad reviewers to ensure ads are only running where they should,”