No, you did not read the title wrong. Snapchat has rolled out a new feature to share your Snapchat Stories via a link that you can share or text to non-Snapchat users.

Now your friends and family can be spammed with your constant Snapchatting on their desktop and mobile using a new web player.

It is really easy to share your mindless ramblings, simply hold down on the tile in your Snapchat Story. The options will then pop up, select ‘Share Story’. Now you have a unique link that you can text or email, or even share on another social platform (crazy talk, I know).

Although I half bashing the feature (purely in jest), this could be an interesting opportunity for digital marketers. The ability to give life to your Stories, outside of the platform has some seriously useful implications.

Let me know what you think.