Instagram or like Millenials to call it #TheGram can’t stop surprising me…

They’ve just announced 3 major changes:

  1. Now users add fun expressive GIF stickers to any photo or video in their story… The option is already available on Snapchat…
  2. In the coming weeks, users will be able to upload videos and photos of any size to their Instagram stories …Option already available on Snapchat…
  3. Soon a new feature will notify users when another user has taken a screen shot of their story…Guess what – yep – option already available on Snapchat…

You got it – Instagram’s goal for 2018: Do what Snapchat does but with better UX.

Haters will hate but Snapchat users will convert to Instagram faster than French people rushing to the supermarket to get Nutella’s 70% off promotion.