If you are not already using the Chrome extension ‘Lighthouse’, I strongly suggest you give it a try.

If you are not already aware, lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.

Now, webmasters everywhere are going to get a new feature in the extension. Google announced they are adding an “SEO Audits” category (you can access it by clicking the ‘Options’ button).

This new addition is relatively light compared to some of the SEO auditing offerings that are in market and provides relatively basic reports on the fundamentals. The SEO best practices we should all be working on.

Included in the report are:

  • Titles and description
  • Descriptive anchor text
  • An obvious one, but, if the page can be crawled by Google
  • The HTTP status code
  • If your hreflang and rel=canonical tags are valid
  • UX — are the font sizes legible, what plugins are you using

Plus, the extension will make recommendations for additional reports.

Google is going to be making additional changes and adding features and seek your feedback to help inform them of what they should focus on next.