Almost two years after filing a lawsuit against Google, Getty Images has announced a multi-year global licensing partnership.
Part of the partnership includes Google making copyright disclaimers for image search more prominent. In addition, Google is also removing the “view image” link and instead, just using the “View URL” link.
The new partnership sees a new blossoming friendship between the two giants. The 2016 lawsuit (claiming Google promoted piracy by creating high-resolution galleries of images) has since been dropped, and Google can now use Getty Images’ content in its products and services.
According to Dawn Airey, CEO of Getty Images:
We will license our market-leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem,
It will be interesting to see what other developments come from the partnership.