This is an update that has me smiling. Not because it will increase ad revenue or CTR, but because it is going to make life a hell of a lot easier.

Google has announced that over the next few weeks, they are rolling out a new ‘notes’ feature to AdWords.

You will be able to create notes directly in the AdWords UI and all notes will be visible to anyone that has access to your AdWords account.

This includes a feature similar to what you are already used to in Google Analytics, the ability to add a note to a point in the graph. You can also expand out all of the notes in the right-hand column for easier viewing.

 

This feature will be available to all levels of access.