According to an announcement on Twitter, Google is now letting businesses add a business description that will show up in the local knowledge panel in search and Google maps.
To add the description, you simply log in to Google My Business and click on the “info” button in the menu. There you will see a new section labelled “Add business description”. Easy as pie.
So why would you want to add a description? Well, obviously, it is to help you stand out from the competition. local search and Google maps search is becoming more and more competitive.