According to an announcement on Twitter, Google is now letting businesses add a business description that will show up in the local knowledge panel in search and Google maps.
You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in our Help Center: https://t.co/gTX92bPNHl pic.twitter.com/KyKfkiMH88
— Google My Business (@GoogleMyBiz) March 28, 2018
To add the description, you simply log in to Google My Business and click on the “info” button in the menu. There you will see a new section labelled “Add business description”. Easy as pie.
So why would you want to add a description? Well, obviously, it is to help you stand out from the competition. local search and Google maps search is becoming more and more competitive.
