It has not been an easy month or so for Facebook. It seems they cannot put a foot right at the moment. To be fair though, I have absolutely no sympathy as each of the issues has been their own doing.
In the latest effort to curb the Facebook backlash, the media giant is updating their Terms and Conditions and their Data Policy.
In an announcement, Facebook made it clear that they are:
not asking for new rights to collect, use or share your data on Facebook. We’re also not changing any of the privacy choices you’ve made in the past.
They want you to know that the changes are about making things clearer.
Here is a quick look at some of the key changes:
- New features and tools: Facebook is adding info on new features and how they relate to their data policy. These are tools such as Marketplace, Live and 360 videos.
- Personalized experience: Facebook has added an explanation how they use data and why it’s needed to customize the posts and ads you see.
- What they share: Facebook explain all of the circumstances where they share information and make their privacy commitments to people more clear.
- Advertising: The data policy will now explain more about how they decide which ads to show you.
- Device information: Facebook explain what information they collect from the devices used and more specific information about the information they collect when you sync your contacts from some of the products, including call and SMS history.
Facebook has also asked for your feedback on the changes. You can read the new terms of service here and the new data policy here. You have until April 11 to give feedback.
Feedback can be given here.
Although these are steps in the right direction, we all know that the majority of users do not read any terms of service or policies. There is still a long way to go to start to rebuild the trust they have lost with the public.