In the wake of the Cambridge Analytica scandal, and concern of the privacy of our data, the #DeleteFacebook movement seems to be gaining some momentum.

According to technology and research firm Tech.pinions, 9% of Americans have deleted their Facebook accounts. They also found that 17% of Americans had also deleted the Facebook app (a wise move).

The survey included over 1,000 Americans across multiple demographics (age and gender). All things considered, this is a relatively small sample size (especially once you take out respondents that were not already Facebook users), but does show an interesting trend.

If the numbers are in fact accurate, then let me help to put that in perspective. According to Statista, Facebook has 214 million Facebook users in the US. If the 9% figure is true, then around 19.26 million Americans have abandoned the platform and around 36.38 million have deleted the app.

These numbers will be a big concern for the media giant.

It will be interesting to see how this one plays out. Will the campaign gain more traction? Or have we seen the worst of it?