YouTube has spent the last year or so convincing us all that is is now safe for brands to use their ad platform as they have addressed the issues that saw the mass boycott.
For those that remember, the boycott came about when it was discovered that some brand messages were being displayed on extremist YouTube channels.
Well, it turns out, the problem has not gone away. CNN has discovered that ads from well know brands have been shown alongside channels that have very questionable content such as pro-Nazi, white supremacists and propaganda from places such as North Korea.
The list of brands is pretty extensive with Adidas, Amazon, Cisco, Facebook, Hershey, Hilton, LinkedIn, Mozilla, Netflix, Nissan and Under Armour mentioned in the report.
This is an incredibly bad look for YouTube and already resulted in CNN, Nissan and Under Armour pausing their ads and Hilton about to follow suit.
The only official response from YouTube was a comment made to Marketing Land which read:
We have partnered with our advertisers to make significant changes to how we approach monetisation on YouTube with stricter policies, better controls and greater transparency. When we find that ads mistakenly ran against content that doesn’t comply with our policies, we immediately remove those ads. We know that even when videos meet our advertiser friendly guidelines, not all videos will be appropriate for all brands. But we are committed to working with our advertisers and getting this right.
To be honest, this is too little, too late. One year on from the mass boycott, we expected a lot more from the media giant.