Facebook has announced three interesting additions to their suite of tools for Live video.

Live Cross-Posting

Facebook now makes it possible for publishers and brands to post a Live video across multiple pages.

As an example, the World Surf League tested this with a recent Live video that they published on their main Facebook page, one of the athlete’s pages and additionally on a sponsors page. This is a really interesting development as it makes sponsorship driven events a lot easier to manage. Now you can remove the arguments of which page has the Live video and which just get to share it.

According to Matt Labunka – Live product manager at Facebook:

“With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to both our Publisher Tools on Pages and the Live API,”

This could see a real boost in retention of the video and engagement.

Persistent Stream Key

Another addition to the toolkit is a persistent stream key for creators (and publishers) that regularly use the Live API. This should make it easier and faster for teams that are producing Live video to collaborate.

According to Labunka:

“This means, if you’re a publisher or creator that goes live regularly, you now only need to send one stream key to product teams, and because a Page’s stream key is permanent, it can be sent in advance of a shoot,”


A simple, but much-needed addition is the ability for those watching a Live video to be able to rewind the video as it is being broadcast.

Interesting changes and I must admit, all of them are quite welcome.