ATGLearn

Digital marketing is one of the fastest moving careers, both on the opportunities and also in the ever-changing landscape. It can often feel next to impossible to keep up with the ever-moving goal posts which is why it makes sense to expand your skillset as much – and as often – as you can.

Whether you’re brand new to digital marketing, looking to switch career paths, or just wanting to advance in your current role, upskilling is a must.

Here is a list of some of the best and most accessible courses and training available on the web, just for you. This list is compiled from courses we have done ourselves, or, courses that have been recommended by fellow geeks.

We will continue to add to this list, so keep coming back to see what courses are right for you.

Google Digital Marketing Course

https://www.google.com/onlinechallenge/dmc/

Facilitator: Google

Cost: Free

Level: Novice to Intermediate

Duration: Self Paced – 3+ Hours

This is a Google run course that covers everything from Search Engines, Search Marketing, and Paid Advertising to Social Media, and Mobile Marketing to Analytics and beyond. In reality, it is actually 10 courses in one and is a good way to prepare to sit the AdWords Certification exams.

 

Google Digital Garage

https://learndigital.withgoogle.com/digitalgarage/

Facilitator: Google

Cost: Free

Level: Novice

Duration: Self Paced – 3+ hours

Free tutorials from Google on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe

 

Google Analytics for Beginners

https://analytics.google.com/analytics/academy/course/6

Facilitator: Google

Cost: Free

Level: Novice

Duration: Self Paced – 3+ hours

Learn the basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.

 

Advanced Google Analytics

https://analytics.google.com/analytics/academy/course/7

Facilitator: Google

Cost: Free

Level: Intermediate to Advanced

Duration: Self Paced – 3+ hours

Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

 

Ecommerce Analytics: From Data to Decisions

https://analytics.google.com/analytics/academy/course/3

Facilitator: Google

Cost: Free

Level: Intermediate

Duration: Self Paced – 3+ hours

Discover how to use Enhanced Ecommerce reports in Google Analytics to make informed ecommerce business decisions.

 

Google Tag Manager Fundamentals

https://analytics.google.com/analytics/academy/course/5  

Facilitator: Google

Cost: Free

Level: Beginner to Intermediate

Duration: Self Paced – 3+ hours

Discover how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

 

EdX – Micromasters in User Experience (UX) Research and Design

https://www.edx.org/micromasters/michiganx-user-experience-ux-research-and-design

Facilitator: The University of Michigan

Cost: Around $1,000 USD

Level: Intermediate to Advanced

Duration: Self Paced – 9 courses in program – 3-8 weeks per course – 3-5 hours per week

Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step. This UX MicroMasters Program concludes with a capstone project, in which learners will incorporate UX Research and Design to design a complete product, taking it from an initial concept to an interactive prototype.

 

Alison – Diploma in Applied Psychology – Consumer Behavior

https://alison.com/course/diploma-in-applied-psychology-consumer-behavior

Facilitator: NPTEL

Cost: Free

Level: Beginner

Duration: Self Paced – 10-15 hours

Diploma in Applied Psychology – Consumer Behavior introduces the psychological processes behind the behavior of consumers and how they make their decisions. This course begins by reviewing the nature and scope of consumer behavior, and how it evolved from other disciplines such as psychology and sociology into its own distinct field of study.